British School of Motoring has chosen Fiat as their supplier fafter 17 years of working with vauxhall.  Vauxhall has stated that it can no longer afford to support BSM by supplying the cars for free. 

Free is certainly not a viable business model it would appear that this has been justified in the past on the basis that a large number of learners go on to buy the car that they used when learning to drive.

All the learner drivers I see are young teenagers and are either students about to go off to university and college or in their first job. Quite how they will be afford a new Fiat BSMs new vehicle is not clear.

Seventeen thousand cars over 4 years for free means that someone somewhere is going to pay for this and it also means that a large number of the nearly new low mileage Fiats in the showrooms are liely to be ex BSM. 

Are Fiat getting some sort of subsidy to enable them to offer BSM a better deal ? 

Why can Fiat afford to take up this marketing opportunity and Vauxhall can not.?

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